For quite some time, Chapstick brand has been the go-to for lip balm for almost everyone! However, recently a newer, more exciting lip balm came along that had everyone going crazy! EOS Lip Balm, or Evolution of Smooth, started showing up just about everywhere and even celebrities began to use it. There were way more flavors to choose from than Chapstick had, and even better flavors! But how did they become so big so fast; what is their secret?
According to research that has been done, EOS Lip Balm has become the second best-selling lip balm product in the country, with Burt’s Bees taking the lead. After years upon years of the same lip balm tubes hitting the store shelves of Kohls and Ulta, it was time to shake things up. The round, smooth sphere shape is definitely indistinguishable from all of the other lip balm competitors! It was found that lip balm is used most often by women, so by creating a unisex container just wasn’t cutting it anymore! So a product was then created that was specially tailored to women for every day use.
It was a goal of EOS to be able to engage all five of our senses when using this product, and it was a goal that they achieved. The packaging was round and soft which felt great in your hands, the colors were vibrant and very appealing to the eyes, the smells as well as the tastes of the flavors (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069) were something unlike any other lip balm and the sound that the sphere makes when it clicks while closing it engaged the hearing sense! It was even important to them that organic ingredients were used, but still pricing the product at a price point that was competitive with all of the other lip balms on the shelves. They wanted to create a lip balm that made you smile, and that is exactly what they did!