Desiree Perez is a pro when it comes to business and entertainment. She is extremely talented with managing talented musicians and singers. She is also a very strong negotiator, which provides her a powerful advantage in the marketing industry. To top these amazing skills, she comes with amazing accounting skills and a high financial IQ.
Perez is known for many things. Among her notable successes is booking stadiums for tours, and helping Rihanna land her deal with Samsung. She is also married to Juan Perez, the head of Rock Nation Sports.
Desiree Perez’s Connection with Tidal
Desiree Perez is a member of very influential circles. Not only is her husband the head of Roc Nation, but her group Hova Circle is a major player in Tidal too. Thanks to Perez stepping in, Tidal is finally getting the attention that it deserves. Related story on templeofthecave.com.
Since Tidal is being challenged with a significant amount of debt, Desiree stepping in could have saved the app’s name and the investments made by all parties.
Thanks to Desiree’s fresh perspective and her business and marketing knowledge, Tidal is finally making its way back into the news. Her negotiations have brought in exclusive tracks for the spring of 2017, and her marketing tactics have brought in a new fan base. For more of Dez, follow her on twitter.com.
Desiree has approached this marketing campaign by creating curiosity. This curiosity has brought in an amazing new group of listeners, and more keep coming everyday.
Tidal’s Rocky History
Tidal is known to have a rocky history. Not only did it start out with a low budget, compared to other streaming music apps, but it has also faced serious difficulties in keeping management on staff. There have been several executives step down from their position due to lack of momentum from the app.
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