Liu Qiangdong is one of China’s youngest billionaires and, with more than 30 million followers on Weibo, one of China’s most popular personalities. He has a knack for attracting attention and cultivating a loyal fanbase.Qiangdong, CEO and founder of the world’s largest online retailer, JD.com, has launched several successful entrepreneurship ventures in the past decade.As an active social media user, Qiangdong has become well known for his philanthropic efforts, contributing millions of dollars to charitable projects in recent years. Below we’ll take a closer look at his blockchain activities.
- Blockchain-based Donation Platform
Qiangdong first got involved in blockchain technology in 2016, when he and his team at JD.com created a blockchain-based donation platform called “Project Incentive.” The platform is designed to incentivize users to share their computing power with the network by paying them in cryptocurrency. The project was launched at the beginning of 2017, and it’s still active today. As of December 2018, more than 6 million users have contributed to the network via Project Incentive, which earned JD.com $15 million worth of cryptocurrency since its launch.
- Blockchain COVID-19 Relief Materials to Hong Kong
In early 2018, a massive typhoon hit Hong Kong and left thousands of families homeless. Coincidentally, JD.com’s parent company Alibaba had recently invested in a Hong Kong blockchain firm called COVID Technologies Inc. The investment gave COVID a strategic partnership with JD.com, making it possible for the two companies to donate $100 million worth of relief materials to the victims.
- Blockchain-based Donation Platform for Natural Disaster Relief
Liu Qiangdong launched a fundraising campaign through the blockchain platform I-CHAIN to support victims of natural disasters in China’s southern Fujian province. The campaign raised over $150 million in donations and was able to distribute over 100 tons of disaster relief materials.
His actions have earned him a reputation as one of China’s most active philanthropists. His philanthropic activities have helped him gain a large following on social media, including China’s equivalent of Twitter, Weibo. The enthusiasm he’s cultivated among his fans and followers has made it easier for him to raise funds for charitable projects.